How many suppliers and products would you recommend having before running ads?

The more the better so that you can give your Google account more chance of finding those really popular products/brands.


However you don't want to stunt your progress by setting yourself too high of a number before launching your campaign. You will continue to add products once you go live.


To make sure you're putting yourself in the best possible position when you go live, I recommend that you prioritise uploading the best sellers and then the products with the best profit per order.


With 4+ suppliers and over 30+ products in your feed, you are providing your Ad account with more avenues to find customers and hit your target ROAS target straight away.
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