What are the most important criteria for niche validation?

The main three criteria are having three direct competitors, a good average product value and good search demand.

If you are analysing a niche that does not tick the boxes in these three areas then you will likely have a more difficult time when growing your business. Follow the data as shown in the course to determine whether these criteria are met for your niche and prioritise these three criteria.

All the different niche validation criteria carry different weights which is worth considering when picking between your finalists. You should associate the most weight to these three criteria and follow the course recommendations to make your decision based on the data!