How to make sense of all the Google Ads jargon?
The world of marketing is home to plenty of acronyms. From CPA and ROAS to CTR and API, there are many that Google presents to you.
Luckily, Google also provides a very handy Glossary so that you can find out what all of their industry terms mean.
Check it out here - https://support.google.com/google-ads/topic/3121777?hl=en-GB&ref_topic=3119071
This means that you can analyse your performance using all the data that Google collects for you!