How do I optimise my store's marketing campaigns?

Here's some tips to help you optimise and improve your marketing performance.

1. Performance Max campaigns: Keep testing. Change up headlines, photos, and even video ads.

2. Google's PMax Audience Insights: It has audience suggestions. They're gold. Use them to target better.

3. Product Pages: Some sell, some don't. Why? Check prices, offers, or free delivery perks.

4. Descriptions: It's not just what the product is, but how it benefits the buyer. Shift the focus.

5. Replo App: We're testing it on Shopify. It makes special landing pages for products. So you can boost the conversion rates of your top-selling products even more.

6. Meta Ads: Always be testing different headlines, colours, and overlays. Trying to beat your current control ad.

7. Conversion Rates: Which pages turn visitors into buyers? Improve the ones that don't.

8. Klaviyo for Emails: Check open rates and click-through rates (CTR). Adjust and improve. A solid welcome email sequence for newbies can make a big difference.

Use these points as a checklist for continuous improvement.